Hi everyone,
I work extensively in search engine optimization and digital marketing over at https://www.bestdigitalmarketingexpert.com, and recently I’ve been discussing with peers how HR departments can leverage organic search to attract top-tier talent.
We know that modern candidates thoroughly Google a company and check online sentiment before ever accepting an interview or offer. Despite this, career pages are often left unoptimized for the exact search terms applicants use.
Are any of you actively using SEO principles on your job descriptions or career portals? Or perhaps running targeted social ad campaigns to boost your internal employer brand?
I’d love to hear what strategies have worked best for your HR teams, and I’m happy to share some basic SEO tips for optimizing your site’s job postings if anyone is interested!