Have continuity First ask yourself: is my strategy consistent enough? You will achieve this as long as there is cohesion between the parts of the strategy . In addition, you must impress on your followers an image that combines trust and continuity. For this, you must establish and comply with calendars, stipulating and detailing the goals for the different deadlines. If we provide content randomly we are not following a strategy and thus will reduce the probability of success. )
Efficient strategy Provides importance to the processes of selection and production of topics for content . When you have optimized this, you will eliminate all types of unnecessary frustration, stress and anxiety about reaching the set deadlines. Measure your organization 's efficiency when choosing topics, delegating responsibilities, producing and obtaining approval to select a topic, and thus constantly improve the process. Let the content be a challenge Do you find your content challenging ?
Try to leave complacency aside because you have to seduce people with your articles, videos or any other element. Content Marketing should never become routine, so you should make your team work on new topics constantly. If a process becomes exciting, you will increase the group’s desire to go further and always be hungry when developing new ideas with passion.