Women have played a crucial role in the growth of the agriculture sector in India. Recently, the integration of technology has resulted in an agritech boom in the country with the growth of startups finding solutions to the existing problems in this sector. It is noteworthy that apart from bringing huge financial benefits for stakeholders, agritech has unlocked new avenues to empower individuals, especially in the farming sector in rural areas.
Breaking preconceived notions that women have limited opportunities and are not fit for agritech, KisanServ― a Pune-based startup- empowers them by giving them employment opportunities. The company proudly has a female workforce of over 70% in leadership and other roles in its organization.
Notably, none of its female employees had prior experience in agritech and previously worked as teachers, bankers, homemakers, and others. As a result of the company’s continued efforts, they are leading from the front and are confidently handling day-to-day business operations and making crucial decisions as well.
The company counts women empowerment as the top most priority of its DEI goals. Additionally, it also prioritizes women’s safety and makes sure that they work in a safe and supportive work environment with comfortable and flexible job timings.
KisanServ has taken exemplary steps to encourage women to break existing barriers and climb up the ladder in their professional careers. For example, Seema, a mother of 2, without any prior experience is now efficiently leading the company’s direct-to-consumer retail business. The company has business operations in Mumbai, Pune, Nashik, and Hyderabad. With a workforce of over 500 people, the majority of which are women, it is taking giant leaps toward women’s empowerment and also setting great examples for others to follow.