What a Product development and innovation Marketing

Product development and innovation marketing are crucial aspects of business strategy that focus on creating and promoting new products or improving existing ones. Here’s a brief overview:
Product Development: Product development involves the entire process of creating,

Innovation Marketing: Innovation marketing refers to the strategic activities aimed at promoting and marketing innovative products or solutions. It involves identifying target markets, understanding customer needs, positioning the product, determining pricing strategies, developing marketing campaigns, and communicating the value proposition of the innovative offering to potential customers.

Additionally, you can try searching online platforms such as Google Scholar, researchgate, or academic databases available through your institution or local library. These resources often contain a vast collection of articles related to your area of interest.

Remember to use relevant keywords such as “product development,” “innovation marketing,” “new product introduction,” “product innovation,” or related terms when conducting your search to get the most relevant results.

If you have any specific questions or need further assistance with product development or innovation marketing, feel free to ask!