Job Description
SUMMARY:
Location - Delhi
This position is responsible for executing National and Regional Field
Marketing Events (both in physical & digital formats) ,
leading to significant brand + product presence in the target markets and generating of MQL’s (leads) as per Field marketing plans.
He / She will be THE DRI for:
- Executing with Sales Teams & their regional team members month wise region-
specific events across key & designated markets as per the National @ Regional
Field & E-Events Activation Plan to generate Leads (MQLs) and brand visibility.
- Introduce and deliver best practices and innovations across the events
framework - Market Activation’s, Industry / Partner Events,
- Deliver high quality non digital & Digital MQL’s, increasing quality and reducing
costs of all such leads month on month
- Negotiating sponsorship deals, obtaining permits, handling logistics, managing
the full sweep of branding & communications at activation sites and handling post
activation / event reports.
- Research continuously opportunities for outbound / market activation's and
marquee events
- Analyze executed campaigns for deliveries and process improvements, publish
monthly dashboards for Field and Outbound Marketing . Manage CPL and CPC
as per budgets.
Areas Of Impact
1.Field Marketing across different types of Markets to complement Digital and Offline Marketing
efforts.
o Leads and MQL generations through monthly events to meet business growth.
o Relationships building with key external stakeholders, partners , business associates
o Build an impressive network of vendors and event organizers
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Event Management and Thought Leadership seminars ( non- lead generation activities)
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Conducting Webinars.
Hard Skills
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Excellent E Event and Physical Event Planning skills with granular thinking
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Experience managing Market Activation Agencies, Vendors / Event Organizers for high value
projects .
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Process and Systems Thinking with Contingency planning capabilities
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Creativity and abilities to produce innovative and original Event marketing concepts
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Strong negotiation skills coupled with significant budget and financial management.
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Data mining and data base management
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Time and Project Management skills, ability to multi task and work on multiple objectives
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Excellent written and verbal communication skills
Educational Qualifications: BBA, BBM, BCA, Bcom, BSc, BE or any graduate with relevant job experience
Competencies:
1 Open to work from Office 5 days a week.
-
4+ years’ experience in Marketing Activation / Field Marketing Roles
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Experience in conducting Lead generating B2B and B2C activations
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High on energy, Active thinking, delivering on time , every time.
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Creative and Disruption driven mindset, questioning the status quo always
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Experimentative personality, raising the baseline continuously
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Excellent Execution Skills, Doer and not a Delegator.
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Strong Interpersonal and conflict resolving skills
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Analytical and problem-solving abilities
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Ability to handle stress and business ambiguities
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Teamwork & Cross functional coordination
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Good working knowledge of MS office (mainly excel and power point)
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Good presentation skills.
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Open to extensive Travelling.
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Good communication skills
To apply, click on this link - Career and Job Opportunities - Greytip Software
Community Manager.