Workforce expansion by 10-15% at Bikano!

Even as the year just gone by has not been normal in terms of overall growth, Bikano, India’s leading packaged snacks brand, has turned out to be an outlier. Bikano has continued its hiring spree in these difficult times, even as most companies took to mass layoffs. In fact, with expanded operations and an increased footprint, particularly in Hyderabad and the Northeast region, the company’s overall headcount rose by as much as 10% in 2022.

As the New Year begins on a positive note, the company intends to add to its workforce. The upcoming hiring process would constitute lateral hiring as well as recruiting freshers. A combination of hiring would feature in the coming years with an eye on addressing the seasonal surge in production and demand.

So far, adding more SKUs for a larger range of products in the company’s ever-expanding portfolio has been the go-to strategy. With a view to improving its market share, ramping up production at several plants in Delhi/NCR and the south Indian market, especially Hyderabad, has become a top priority. This ramping up is set to catalyze large-scale hiring across plants and facilities. Furthermore, in addition to the hiring of experienced manpower, many trainees across functional areas including sales and manufacturing are expected to be onboarded for the Hyderabad plant.

However, the hiring process doesn’t stop here. The newly hired employees are duly taken through an induction and training process including a six-month orientation program, part of which is conducted on a very effective and successful platform called Apni pathshala. Post-training, a substantial number of hires are deployed on-site as a part of the field sales force backed by support and senior managerial staff present at corporate offices.

Community Manager.

1 Like