A on their timeline. Young people spend as much as 2 hours and 20 minutes on their timelines. This is for inspiration, communication, entertainment, or to buy something. It’s an interesting place for marketing professionals to gain visibility. Wide reach and high engagement are often the goals. However, research shows that the goals set for social media are often not always achieved.
It’s high time for Frankwatching to survey our readers [url=https://fristdatabase.com]accurate cleaned numbers list from frist database[/url] to find out where marketing and communications professionals currently see opportunities, but also challenges.
Market research agency Markteffect surveyed 192 relevant respondents for us about their social media goals and challenges . The respondents hold positions such as marketing and communications officers, online marketers, or directors. While the number of respondents may not be very high, they are certainly right in the middle of the target group in terms of relevance. The results of this research certainly provide some guidance. All results are included in a white paper that you can download below, and a summary of the findings can be found below.
Of the respondents
, 39% are between 18 and 34 years old, 49% are between 35 and 54, and 12% are 55 years or older. Regarding roles, 52% are marketing and communications officers, 16% are directors, and 14% are marketers. 7% are social media marketers, 7% are content officers, and 5% are “other.” The respondents are evenly distributed across sectors, with outliers in communications and business services. Regarding responsibility, 56% say they are ultimately responsible for social media activities and results, and 38% share responsibility.
Social media strategy
Do marketing professionals also use a social media strategy ? Absolutely! 40% work with an annual strategy. A full 30% say no. And 20% review it every six months.
Market research by Frankwatching and Markteffect on the use of a social media strategy.
Business social media in the lead
LinkedIn is most used for communication and marketing purposes (92%), followed by Facebook (86%) and Instagram (84%).
TikTok (7%) and Snapchat (2%) are rarely used. These channels are, however, used more frequently by organizations employing younger marketing communications professionals, in the 18-34 age group.