Job Description: Website & SEO Lead
Location: Bengaluru, India (Work From Office)
Years of experience: 3-5
About GreytHR
GreytHR is a Full-Suite HRMS, with THE most advanced People Operations and Payroll products for businesses in India, Middle East and South East Asia.
GreytHR offers 50+ HR and payroll tools, providing ‘Hire-to-Retire’ solutions for People Operations. The platform includes advanced modules for recruiting, onboarding, engaging, paying, appraising, retaining, and retiring employees - all within a single platform. No surprise greytHR is trusted by CFOs and loved by CHROs.
What will you do?
The Web Lead will oversee the technical and strategic management of GreytHR’s website and related digital assets. They will be instrumental in defining the website’s strategic direction, ensuring it serves as a high-performing, user-friendly, and accessible platform that aligns with business goals, marketing campaigns, and product launches.
The role involves technical oversight, user experience (UX) enhancement, performance tracking, and cross-departmental collaboration to maintain a cohesive and innovative web presence.
Key Responsibilities
Website Development
- Execute on the web & SEO strategy defined by Digital Marketing Head and align with greytHR’s objectives and priorities.
- Oversee the implementation, optimization, and maintenance of the website to ensure scalability, responsiveness, and performance.
- Lead the development and application of best practices for website IA (information architecture), UX, and metadata frameworks.
- Continuously evaluate and improve the website’s user interface (UI) and design standards to ensure a cohesive and engaging experience.
Performance, Analytics, and Optimization
- Monitor and enhance website performance metrics, including SEO, page load times, and conversion rates.
- Use tools like Google Analytics or equivalent platforms to track, analyze, and report on website engagement.
- Leverage user research and usability testing to optimize navigation, design, and content.
- Track and improve KPIs like Traffic, Leads, MQLs coming from website.
Compliance and Risk Management
- Ensure compliance and privacy laws (e.g., DPDP), and other relevant regulations.
- Proactively identify and address security vulnerabilities in collaboration with IT teams.
Qualifications and Skills
Education
- Bachelor’s degree in Computer Science, Marketing, Digital Communications, or a related field. Masters would be an advantage.
Experience
- 2+ years minimum of experience in web strategy, digital marketing, or related fields.
- 2+ years of project management skills working with Jira, Figma etc.
- Proven expertise in website A/B testing using tools VWO or equivalent, information architecture, and website optimization.
- Experience managing and integrating CMS platforms (e.g., Dato CMS, WordPress, or equivalent).
- Strong background in analytics and digital marketing, including SEO, SEM and AISEO (Artificial Intelligence Search Engine Optimization)
- Experience in ensuring relevance for AI-powered search engines or recommendation systems
What We Offer
- A dynamic and innovative work environment at a leading HR tech company.
- Opportunities for professional growth and leadership.
- Competitive salary and benefits package.
- A chance to make a measurable impact on the company’s digital presence and success.
Ready to Apply?
If this role excites you, we’d love to hear from you!
Send us your resume and portfolio, including samples of case studies, PR articles, and other creative work. Let’s craft something incredible together!
To apply, click on this link - Career and Job Opportunities - Greytip Software
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