[30 Min Live Discussion with Expert] on ‘Employee Branding Strategies’; 3:30 to 4:00PM, January 25th, 2023

General Discussions
1

Hello community members,

Hope you all are doing well.

It gives us immense pleasure to announce our next Greytribe live session, being conducted on January 25th, Wednesday at 3:30 PM to 4:00 PM.

This time, there will be an exclusive 30 minutes of LIVE discussion thread with the Expert Sanjeeb Lahiri, Chief Human Resources Officer, GRP Ltd on the topic ‘Employee Branding Strategies’.

Requesting members to post your doubts/queries related to employee branding strategies on this post and get them answered by the Industry Expert on January 25th, 2023.

We thank each one of you for the continuous support and enthusiasm that you bring to the LIVE community session. Your support motivates us and we strive harder every time to come up with new, exciting and informative sessions. Much appreciated.

Social Posts_greytribe Live_25 Jan 2023 V1-01
Social Posts_greytribe Live_25 Jan 2023 V1-011201×628 59 KB

Community Manager.

12 Likes
2

Hello Community Members,

Today’s greytribe live will be starting from 5 PM onwards. Do take note of it and join us by 5 PM.

Community Manager.

11 Likes
3

Hi ,

I would like to join in the discussion regarding Employee Branding Strategies .Can you please share the link

12 Likes
4

Hi @Usha ,

You just need to visit this same page to start chatting live with our expert. You can post your queries in advance as well and our expert will pick them up first.

Hope that helps.

Community Manager.

11 Likes
5

Hello Community Members,

Let’s welcome today’s expert for the session, Mr. Sanjeeb Lahiri, CHRO, GRP Ltd.

He has over 23+ years of professional experience at a global level, in Information & Communications Technology, Trading, Distribution, Manufacturing, and Holding Companies including start-ups. He is skilled in Talent Acquisition, Staffing, Compensation & Benefits, Talent Management, Learning & Development, Counseling, Assessment & Development Centers, Change Management, Employee/ Industrial Relations, Communication, Business Excellence, Merger & Acquisitions, and Greenfield Projects/Start–Ups Businesses in a global environment.

He has Post Graduate qualifications in Human Resources, Marketing Management, and Training & Development with a proven track record in formulating and managing people strategies and practices of organizations (including startup businesses) in India, Europe, Asia, and Africa.

We are thankful to him for joining our session today as the expert to share his views, expertise, thoughts, and knowledge.

Once again, a very warm welcome to you Mr. Sanjeeb.

We also open the session for questions after this post.

11 Likes
6

hello all
lok forward to the chat

12 Likes
7

What is the difference between employee branding and employer branding?

11 Likes
8

simply put employer branding is for branding the organization for external world - to attract customers, candidates etc
employee branding is the experience the organization can provide to its people - commonly the EX bit

11 Likes
9

What is the importance of employee branding?

10 Likes
10

the major importance is what experience employees have at the workplace. This determines their engagement/ retention/ contribution etc. Also employees are brand ambassadors for the organization - so this will come to impact employer branding as well.

10 Likes
11

How to build an employee branding program?

9 Likes
12

as it is employee branding - first step is to know what employees want. this can be done through pulse surveys/ dipchecks/ esat etc. Once we get that, match it with organizations VMV and create programs/ interventions accordingly
Once the EX is created, it must be revisited to check for relevant and effectiveness regularly

9 Likes
13

How does employee branding improve employer branding?

8 Likes
14

it does - today in the age of social media & networking employees act as brand ambassadors. if employee branding is not proper, definitely the feedback going to the external world is also impacted - so its a double whammy!
Gallup studies have shown a direct correlation of employee experirnce to customer experience thereby impacting business -we musntnt forget that

8 Likes
15

What are some of the best strategies to build employee branding?

7 Likes
16

two approaches
1 external benchmarking - check what comparators are doing as the talent movement happens and so does expectations
2 internal fact finding - we do what our people want
combination of this makes employee branding strong- my views…

6 Likes
17

How to measure the success of employee branding?

6 Likes
18

esat is the best metric I feel
we must remember that employee branding/ experience is not only creating a fun place at work.
following Gallup Q12 or GPTW framework gives pertinent inputs in a before/after scenario - should organizations want to measure

6 Likes
19

What are the challenges of implementing an employee branding strategy?

5 Likes
20

i think the first is the organizations openness to do this.
leaderships tend to think we know what our people want or link everything with money - thats the biggest flaw & challenge
Once the needs are identified, something needs to change - may be way of working, policies/ procedures/ org structures etc - these need change management interventions both at personal & organizational level - another challenge
these two are the biggest ones, i feel

5 Likes